’Research is formalised curiosity. It is poking and prying with a purpose’.
Zora Neale Hurston.
A Call To Action.
1)Design something so that you can see it.
In his book The Heart of Change,John Kotter, tells the story of a procurement manager that creates a dramatic presentation in order to bring to life a problem. On the boardroom table he piles 424 different kinds of gloves that his firm is currently buying for its workers at different prices for the same glove and from dozens of different suppliers. First people are shocked, then the gut-level sense of complacency shrinks and urgency grows. It’s not just the data saying that changes are necessary in the purchasing process, but something that catches their attention. It’s an image, hard to shake, that evokes a feeling that something must be done.
2)Design a method which will assimilate all the information you gather and can begin to make sense of.
’design thinking requires bridging the “knowing-doing gap”. Ttools of the design thinker- getting out into the world to be inspired by people, using prototyping to learn with our hands, creating stories to share our ideas, joining forces witpeople from other disciplines- are ways of deepening what we know and widening the impact of what we do.’
Tim Brown, Change by Design: How Design Thinking Transforms Organisations and Inspires Innovation.
It is about tackling problems from a new direction.
For my purposes, I use it for designing new strategies and connecting or combining them with old ones.
What is it?
‘design thinking has a human centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products,services,and processes.’
How does it work?
By asking what is the human need behind it.
Pull together what is desirable from a human point of view with what is feasible.
Who is it for?
Design Thinking,’allows those who aren’t trained as designers to use creative techniques, methods, and mindsets to address a vast range of challenges.
It works by:
Design Thinking
What have I learned from embracing this process?
’When you dance, your purpose is not to get to a certain place on the floor. It’s to enjoy each step along the way’.
Wayne Dyer.
The Design Thinking process gives me clarity of purpose in a sea of uncertainty, which is part of the challenge I enjoy. I am interested in the human side of things a very challengingand forever changing environment. My mission is to make my client’s experience as memorable as possible.
Being unafraid to experiment and the ‘pure joy’ of discovering new things.
’The climb might be tough and challenging, but the view is worth it. There is a purpose for that pain, you just can’t always see it right away.’
Reframing the Role of the Personal Trainer. 
Leave a comment