Highly Recommended Reading on the subject of Motivation. I have found these books useful for informing me about Human motivation. They answer, for me , what actually moves us, and it is an ancient process! Deep in our brain exists reasons for why we behave and are motivated in different ways. It is my ambition to tap into these ancient processes to discover what moves us to make our decisions.
Please read: Daniel Kahneman “Thinking Fast and Slow”
Chip and Dan Heath “Switch” (Moving the Elephant)
Zoe Chance “Influence is your Power” (Moving the Gator)
Reframing the Role of the Personal Trainer. 
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